JJ's Best

Client Overview

J.J. BEST BANC & CO. is the oldest and largest classic and collector car lender in the United States. With a legacy of financing tens of thousands of vehicles, their portfolio includes everything from antiques and exotics to hot rods, muscle cars, kit cars, as well as specialty vehicles like boats and aircraft. Their trusted reputation has made them the go-to lender for enthusiasts and collectors nationwide.

The Challenge

Despite their established presence in the niche financing market, J.J. Best needed to expand their digital footprint and capture more high-intent traffic from prospective borrowers searching online. They were looking to:

• •Improve organic visibility for competitive, high-volume search terms
• •Drive qualified leads through SEO without upfront risk
• •Scale their online reach while maintaining authority in a specialized industry

The Strategy

We launched a Pay-Per-Result SEO campaign tailored to dominate classic and collector car financing searches. Over a 7-year partnership, our team:

• •Conducted competitive keyword research to identify high-value, buyer-intent search terms
• •Optimized key website pages and created content that aligned with what car collectors were actively searching for
• •Built authority backlinks to enhance domain trust
• •Focused on long-tail and high-volume terms that directly tied to loan and financing intent

Key Phrases Ranked

We achieved Page 1 rankings for 26 high-volume search terms, including:

• •classic car financing
• •collector car loans
• •old car loans
• •financing antique cars
• •classic auto financing

One of these core phrases alone carries a potential business value of over $9 million per month in loan origination volume.

The Results

• ✅26 high-volume keywords ranking on Page 1 of Google
• ✅Significant increase in inbound leads for high-value loan requests
• ✅Sustained online authority and dominance in the classic auto financing niche
• ✅Millions of dollars in monthly business potential driven through organic search

Conclusion

By investing in a performance-driven SEO strategy, J.J. BEST BANC & CO. secured long-term visibility in a highly competitive niche. Our continued collaboration has helped them capture and convert qualified traffic, reinforcing their position as the nation's leader in classic car lending.