BMW San Francisco

Client Overview

BMW of San Francisco is a premier full-service dealership serving the San Francisco Bay Area. In addition to new vehicle sales, they offer lease and financing options, high-quality pre-owned inventory, and certified repair and maintenance services. With a strong commitment to customer service and excellence, BMW San Francisco is a trusted destination for BMW owners and enthusiasts alike.

The Challenge

BMW of San Francisco sought a targeted and cost-effective way to re-engage previous BMW owners and leasers in their area. The goal was to generate lease inquiries and showroom traffic for their seasonal New Year promotion—without wasting spend on unqualified leads.

The Strategy

We utilized our proprietary 150 million+ opt-in consumer email list with over 700 advanced targeting parameters to deliver a hyper-specific campaign. Our approach included:

• •Targeting BMW owners/leasers with aging vehicles in the dealership's service region
• •Creating a compelling "New Year, New Lease Specials" promotional email
• •Focusing on maximizing open rates and click-through rates to drive warm traffic

Key Rankings Achieved

This campaign focused on targeted outreach and conversions, not search engine rankings.

The Results

• ✅11.87% open rate – far above industry average for automotive campaigns
• ✅1.32% click-through rate, generating highly qualified dealership leads
• ✅Increased showroom activity and lease inquiries during campaign period
• ✅Optimized lead targeting using behavioral and ownership-based filters

Conclusion

By combining precision email targeting with a timely seasonal offer, BMW of San Francisco saw a strong response from qualified prospects. Our campaign not only delivered industry-leading engagement rates but also demonstrated the power of smart, data-driven promotion to generate measurable dealership results.