Burton's Grill & Bar

Client Overview

Burton's Grill & Bar is a growing restaurant chain specializing in contemporary American cuisine. With 16 locations across eight states, the brand is committed to accommodating a range of dietary needs, offering both gluten-free and vegetarian menu options. Burton's is open daily for lunch and dinner and has earned a loyal customer base in each of its local markets.

The Challenge

Despite having a strong physical presence and loyal clientele, Burton's Grill & Bar faced a competitive local search landscape. The brand wanted to:

• •Improve local visibility across multiple locations
• •Capture high-intent traffic from potential diners searching for specific dietary options (e.g., gluten-free or vegetarian)
• •Drive consistent, measurable revenue growth through organic search

The Strategy

We engaged with Burton's Grill & Bar on a Pay-Per-Result basis, focusing on high-ROI keyword targets. Over a 6-year partnership, we:

• •Conducted local SEO audits across all restaurant locations
• •Built out optimized location-specific landing pages
• •Targeted niche, high-volume keywords related to cuisine and dietary preferences (e.g., "American cuisine Hingham MA", "gluten free Hingham MA", "vegetarian restaurants Hingham MA")
• •Implemented technical and on-page SEO improvements to ensure long-term performance

The Results

• ✅283 high-volume local keywords now rank on Page 1 of Google
• ✅Location-specific keywords generated increased foot traffic and reservations
• ✅SEO-driven visibility contributed to approximately $100,000/month in in-store revenue for the Hingham, MA location alone

Conclusion

Burton's Grill & Bar continues to dominate local search results in its markets, thanks to a long-term, performance-based SEO strategy. By aligning their online presence with what real customers are searching for, we helped translate digital visibility into real-world revenue.