128 Plumbing

Client Overview

128 Plumbing, Heating, Cooling & Electric has been a staple in the North Shore area for over 27 years, known for delivering unmatched quality, efficiency, and reliability in home services. They have earned a reputation as the region's most trusted provider of plumbing, electrical, heating, and air conditioning services. Their customer-first approach and dedication to walking clients through every step of a job set them apart in a competitive market.

The Challenge

Despite their strong local reputation, 128 Plumbing needed to translate that success into digital dominance. With increasing competition in the home services space, they aimed to:

• •Increase visibility for service-related search terms in high-converting local markets
• •Drive qualified leads through SEO without paying upfront
• •Maximize ROI from both organic and paid marketing efforts

The Strategy

We launched a Pay-Per-Result SEO campaign, combined with strategic paid advertising, to position 128 Plumbing at the top of local search results. Over an 11-year partnership, we focused on:

• •Optimizing web pages and Google Business Profiles for local service terms
• •Creating localized content targeting city-specific keywords
• •Improving conversion rates by reinforcing trust and service reliability
• •Integrating SEO efforts with high-performing paid advertising campaigns

Key Rankings Achieved

128 Plumbing currently ranks on Page 1 of Google for 74 high-volume search phrases, including:

• •Plumber in Wakefield MA
• •HVAC repair North Shore
• •Electrician in Reading MA

For example, for just the single keyword "Plumber in Wakefield MA", they appear in 4 of the top 18 organic and map results, generating approximately $27,000 in potential new business per month.

The Results

• ✅#1 Local Ranking: Now recognized as the leading-ranked HVAC company in the Northeast
• ✅74 Keywords on Page 1: Sustained visibility across the region's most competitive service searches
• ✅Ongoing Paid Ad Success: High ROI from combined SEO + paid strategy
• ✅Year-over-Year Growth: Consistent increase in revenue and job volume

Conclusion

128 Plumbing's long-term investment in performance-based digital marketing has positioned them as the undisputed leader in their market. With top-tier visibility, an integrated SEO and PPC strategy, and a decade-plus partnership, their online presence now matches their real-world reputation for excellence.