Xero Shoes

Client Overview

Xero Shoes is a rapidly growing minimalist footwear brand founded by Steven Sashen (CEO) and Lena Phoenix (CFO). Known for creating lightweight, barefoot-style shoes for walking, running, and athletic performance, Xero Shoes gained national attention after appearing on ABC's Shark Tank. The brand has since earned accolades such as being named one of Business Insider's Top 5 Barefoot Shoes of 2018.

The Challenge

With growing competition in the footwear industry, Xero Shoes needed a way to expand reach, boost sales, and drive traffic—without increasing upfront ad spend. They were seeking a performance-based model that would scale efficiently while minimizing financial risk.

The Strategy

We launched a Pay Per Revenue Cash-Back Advertising Campaign, placing Xero Shoes' offers across hundreds of high-traffic websites and apps. Key components of our campaign included:

• •Promoting a 15% cash-back incentive to attract motivated buyers
• •Distributing offers on a broad network of partner platforms
• •Structuring payments based strictly on actual sales performance

Key Rankings Achieved

This campaign was focused on revenue and conversion outcomes, not SEO keyword rankings.

The Results

• ✅6X Return on Investment (ROI)
• ✅$49,910 in revenue generated through pay-per-sale offers
• ✅Zero upfront ad costs – only paid commissions on completed sales
• ✅Ongoing campaign success, delivering steady monthly returns

Conclusion

By leveraging our performance-based advertising model, Xero Shoes successfully scaled their customer acquisition strategy without spending on traditional ads. The campaign continues to perform, providing measurable ROI and revenue growth while positioning Xero Shoes for sustained market expansion.