Throwback Vault

Client Overview

Throwback Vault is a Toronto-based fashion brand specializing in curated vintage and streetwear apparel. Known for its wide variety of one-of-a-kind pieces, the company is dedicated to sourcing and delivering the trendiest, most unique styles for customers seeking distinctive fashion.

The Challenge

In an era where organic reach on social media platforms has significantly declined, Throwback Vault needed a paid advertising strategy that could cut through the noise and drive both traffic and sales. Their objective was to increase visibility, site engagement, and return on ad spend through Meta's ad platforms.

The Strategy

We partnered with Throwback Vault to launch a targeted Facebook and Instagram advertising campaign designed to:

• •Drive highly qualified traffic to product landing pages
• •Boost brand visibility and engagement with fashion-forward audiences
• •Optimize for high return on investment through continuous A/B testing and audience refinement

Key Rankings Achieved

This campaign focused on paid social ROI and engagement, not SEO rankings.

The Results

• ✅427% ROI on Meta advertising campaigns
• ✅302,464 users reached across Facebook and Instagram
• ✅365,391 total ad impressions generated
• ✅7,292 landing page views driven from campaign traffic
• ✅11,905 user interactions including likes, shares, and comments
• ✅3.9% engagement rate, well above average for fashion retail

Conclusion

Our paid media strategy enabled Throwback Vault to thrive in a space where organic social visibility continues to decline. With a compelling creative approach and precision audience targeting, the campaign produced exceptional results in reach, engagement, and return on ad spend—firmly positioning Throwback Vault as a leader in the online vintage fashion space.