AIRE Ancient Baths

Client Overview

AIRE Ancient Baths is a globally renowned wellness brand offering luxurious, sensory-rich experiences across multiple international locations. Known for their signature thermal baths, massage therapies, and holistic treatments, AIRE blends ancient bathing traditions with modern relaxation techniques to deliver a one-of-a-kind rejuvenating experience.

The Challenge

As AIRE continued to grow its digital presence, the company needed to ensure its website met modern accessibility standards. With nearly 20% of Americans living with some form of disability, the absence of accessible design limited reach, created potential usability issues, and risked non-compliance with federal accessibility laws, specifically the Americans with Disabilities Act (ADA).

The Strategy

We partnered with AIRE to implement a full-scale accessibility upgrade for its website. Our team delivered a seamless, affordable solution that aligned with ADA 2020 compliance requirements and WCAG 2.1 accessibility standards. This included:

• •A comprehensive audit of the site's accessibility issues
• •Remediation of all high-priority compliance gaps
• •Deployment of accessibility tools and assistive technologies
• •Ongoing monitoring and support to maintain compliance

Results

• ✅ADA Compliance Achieved: Website brought into full compliance with U.S. accessibility regulations
• ✅Expanded Audience Reach: Now accessible to the 61+ million Americans living with a disability
• ✅Improved Conversion Rates: Easier site navigation led to measurable increases in engagement and bookings
• ✅Legal Risk Mitigated: Reduced exposure to ADA-related lawsuits and penalties
• ✅Enhanced Brand Reputation: Reinforced AIRE's commitment to inclusivity and customer care